![]() ![]() Hosting providers can let you know whether your desired domain is available, while a resource like Novanym’s business name generator can kit you out with a great trade name and web address all in one. And if you’re forced to settle for something like .uk instead, this inconsistent branding may confuse customers, make it harder for you to be found online, and look very unprofessional. For example, if your trade name is “Angel Cakes” you would be unable to use the .uk domain, because it’s already in use. Nobody else can use a domain once it’s been taken, leaving you stuck with an inferior alternative if yours is gone. You need a domain to create a website, which is the address your customers will type in to find you online-Coca-Cola’s UK domain is .uk. Imagine how galling it would be to have exclusive access to the perfect business name, only to discover that you can’t use it as your domain name. ![]() Unfortunately, trademarking doesn’t mean you will automatically be entitled to the accompanying web address as well. As well as being unique, your business name must not be offensive or misleading in terms of your products or services.Ĭan I get a website address for this business name? Keep it simple and future-proof-major corporations like Nike, Apple and McDonald’s all have names which are easy to pronounce and spell, and generic enough that they don’t limit the companies to single, specific directions. The perfect business name will be catchy, memorable and communicate the heart of your brand, so you’ll need to make sure you’ve chosen the right one before trademarking. If it’s the same, however, you won’t be able to use it without written permission from the owner. It’s possible the same name will be registered under a classification that differs from your business’s sector or trade description. Before committing to your desired name, check the national trademark register to make sure it doesn’t already exist. Of course, you can only use and trademark a business name if it hasn’t been trademarked already. What do I need to consider before trademarking my business name? However, if you want to ensure that your organisation is the only one with your chosen name, you will need to trademark it. That’s why you will see so many different “Red Lion” pubs around the UK, for example. Unlike registered company names, trading names aren’t protected, which means multiple businesses can operate under the same one. but still continue running your business under the trade name Bob’s Best Builders. Luckily, even if you’re unable to register that name with Companies House, you’re free to choose an alternative company name. For example, if you’re a sole trader working under the name “Bob’s Best Builders”, you’ll probably want to keep this once you go limited in order to avoid confusing existing customers. However, this identifier is entirely different from a trading name-the one presented to the public, which is typically more marketable. This prohibits any identical, similar, or offensive names from being registered in the future. When setting up a limited company, you need to register your chosen name with Companies House. ![]() How does this differ from a registered company name? This is very important for branding purposes as a trademark ensures that your brand name is legally attributed to your business, and your business alone. ![]() As a result, no other enterprises will be able to use it without opening themselves up to legal action. Registering your business name as a trademark will subsequently let you apply it to all your goods and business activities, cementing the name as a symbol of your company’s reputation. What does it mean to trademark a business name?Ī trademark is a type of intellectual property that identifies you as the sole owner of your products or services. Once you believe you have something sure to make a splash in the marketplace, you might want to consider legally protecting it. A memorable, striking brand name is the first impression that all potential customers will get of your organisation, so this choice could determine if these relationships continue, and whether you’ll make or lose sales.Ĭoming up with the perfect name isn’t easy, and it will probably take plenty of trial and error before you land on one you’re happy with. Making a good first impression is as crucial in the business world as in any other part of life, which is why the quality of your brand name cannot be understated. Sponsored Trademarking a business name in the UK: What you need to know ![]()
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